4. Who would be the audience for your media product?

In my research and planning I had created a profile for the type of girls that would watch our film. This included their interests, where they would shop, they type of magazines they read, the music they may listen to, etc.

We also did an interview with examples from our target audience so that we could find out more about them and how we would attract them to watch our film. 

From their answers to these questions we were able to find out where we would find our target audience and the different ways in which we could attract them. For example, since they said that they usually buy magazines WHSmiths, we can put advertisements for our films in/near the stores as well as having film reviews and adverts for the films in the magazines they usually buy. Also we know that it would be a good idea to have the trailer of our film, play before a film of the same/similar genre.